LA Reid has said he regrets dropping Lady Gaga from his record label because he thought her music was "disgusting".
The singer, who is one of the most critically-acclaimed breakout popstars of the last few years, was signed to Reid's Epic label until he dropped her before she released any music.
Speaking to Ellen DeGeneres today, the X Factor USA judge said he was initially blown away by the star when she first performed for him, telling her: "You are going to change music".
Lady GaGa Branded 'Disgusting' By X Factor USA's LA Reid
GaGa steps out this month (WENN)
But two months later, when an A&R representative played him her demo tape, he had a complete change of heart.
He recalled: "I said, ‘You know what? This is disgusting', and I dropped her and I dropped him. It was the biggest mistake I ever made in my life".
He later admitted that he feels like Gaga was better off in the long run without his support.
The X Factor USA continues tonight in the US on FOX.
Watch LA's interview below.
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