WENNCharlie Brooks' victory on I'm A Celebrity... Get Me Out Of Here! was a ratings hit for ITV1 last night, pulling in 9.45 million viewers to become the channel's most watched show of the evening.
The number is, however, a slight 300,000 down on the 2011 finale, in which Dougie Poynter beat Mark Wright to the crown. It's also a huge 3 million down on the number who saw Stacey Solomon emerging victorious in 2010.
The most-watched show of the night was Strictly Come Dancing on BBC One, which took 9.89 million viewers and a 41.% audience share.
The X Factor on ITV1 drifted slightly to 7.55 million, adding 246,000 on ITV1+1.
Overall, ITV1 won the night with an average of 26.9% of the audience, ahead of BBC One's 23.6%. BBC Two took third with 5%, and Channel 5 got 4.2%.
Channel 4 bought up the rear with 3.2%.
X Factor Sex Ban! Producers 'Put A Halt To Late Night Visitors' After SemiPrince William And Kate Middleton 'Will Be HandsOn Parents'
X Factor's James Arthur In Ugly Frankie Boyle Row: 'You're As Funny As AIDS'