Immediately following news of the Violator Management founder’s death, musicians who worked with Lighty over the years flocked to Twitter to pay their respects. “Rest peacefully Chris Lighty, my prayers go out to family and loved ones!” wrote Rihanna, adding, “Dear God please have mercy.” Def Jam co-founder Russell Simmons tweeted, “Today, we lost a hip-hop hero and one of its greatest architects.” Even Kim Kardashian found a way to get in on the Twitter love for Lighty, writing, “Such sad news about Chris Lighty. He was an amazing partner in my fragrance LightHouse Beauty & friend. You will be missed!”
A big user of Twitter himself, Lighty had more than 50,000 followers and tweeted often about the music industry and inspirational sayings. His last post, two days before he committed suicide, read: “Life is about perspective. It's not what you see, but how you see it. What you see is what you get.”
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Lighty was also responsible for orchestrating one of the most lucrative endorsement deals in hip-hop history: 50 Cent’s collaboration with VitaminWater for his Formula 50 drink. As part of the deal, the rapper-actor received an equity stake in VitaminWater’s parent company, Glaceau. When Coca-Cola bought Glaceau four years later for $4.1 billion, 50 Cent earned a staggering $100 million – and Light got an undisclosed cut as well.
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