If Michelle Keegan and Keith Lemon are anything to go by, there is only one celeb pose du jour: back to the camera, face to the front!
And it would seem that Michelle set the posing agenda for the night, after a silly amount of other telly stars followed in her posing footsteps and opted for the same red carpet stance.
Posing in a tight fitting pencil dress, Michelle even had style icon Keith Lemon emulating her back to front posture.
As we know, Keith is a leader and not a follower when it comes to fashion so we would guess that Michelle is pretty flattered right now.
[Related article: Max George proud as Michelle Keegan wins Sexiest Female award]
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And it wasn't just Keith.
Nope, we think we have something of a soap land craze on our hands.
Kylie from Corrie aka actress Paula Lane also opted for back rather than front, as did fellow Corrie star Georgia May Foote who plays Katy in the soap.
Even TOWIE's Chloe Sims arrived on the red carpet back first.
Could we have a TV land endemic on our hands and soon we will only see our telly stars backside on?
However, back or front, we absolutely adore Georgia's purple lace body con dress and wouldn't be surprised if she scoops sexiest female at this years awards.
However, that would mean pipping Michelle Keegan who is a tough act to follow.
Meanwhile, Steps singer Claire Richards arrived at the ceremony in this under-skirted black gown prompting the question, has she been taking style tips from Adele?
Don't know what we mean? Observe the evidence: