It was clearly all about showing off a bit of boob on the red carpet in Hollywood nice, with two A-listers flashing the flesh last night.
Drop dead gorgeous Jessica Biel hit the premiere of new movie 'Hitchcock' and made sure that she gave fans an eyeful of side boob.
And wildchild Lindsay Lohan showed off some front/side boob as she launched her new film 'Liz and Dick' in LA.
Justin Timberlake's new wife Jess wore an otherwise demure frock - wowing in a black full-length halterneck dress.
But the newlywed flashed fans when she turned to the side - and also showed off an entirely bare back. Well if you've got it, right?
She also paraded her quite frankly HUGE engagement and wedding bling. It's no wonder she had such a smile on her face.
Meanwhile we're not sure we could use the word demure to describe Lilo's choice of dress.
The troubled actress squeezed her curves in a skin-tight satin champagne-coloured spaghetti strap gown.
And she revealed a nice chunk of boob through three diamond cut-outs at the front of the frock. Classy.
The 26-year-old star, who plays Elizabeth Taylor in the new movie, confessed yesterday that she NEVER gets drunk whilst doing her job, unlike her character.
She said: "Elizabeth was drunk on sets. I've never been drunk on set, ever. I did my time and I respect the law."