Oh we love a Tickled Pink celeb but Chloe Madeley is that you?

We love to check out which celebs have been Tickled Pink - and this year another raft of celebs have got all dressed up for charity.

We instantly made out the familiar faces of Danielle Lineker, Sophie Ellis Bextor and Zoe Salmon.

Danielle Lineker looks HOT for the Tickled Pink campaign

Sophie Ellis-Bextor looks ab fab in the Breast Cancer shoot

Zoe Salmon gets sexy for the campaign

But one star we could barely recognize was Chloe Madeley.

The Dancing On Ice star wowed in the Breast Cancer Cancer campaign in a petrol blue lace dress and sparkly silver heels.

Chloe Madeley is pretty unrecognisable in the Tickled Pink shot

With her head cocked down in a sultry fashion, we could barely make Richard and Judy's little girl out.

And we just love her look!

Other ladies to pose for the Asda's Tickled Pink 15th Anniversary and Breast Cancer Awareness Month are Gaby Roslin, Andrea McLean (of Loose Women fame), Denise Lewis, Laura Hamilton, Kate Walsh and Camilla Dallerup.

Gaby Roslin goes for a 60s vibe

Andrea McLean does a Mad Men-style pose