And this year is no different - after Kim Kardashian revealed the latest festive group snap.
The Christmas 2012 shot sees all the relatives from the famous American family dressed in white for the glitzy picture.
But although KK is getting closer than ever to boyfriend Kanye West, the rapper doesn't figure on the card.
A source tells In Touch he will be left off the card unless they get engaged or have a kid together (the pressure's really on then).
It said: "As long as Kim's ring finger and womb remain barren, an insider tells In Touch, West will "not [be] on the family Christmas card."
“Kim has never had a boyfriend on the family Christmas card. The only guy she's ever had on the family card was her first husband. If she marries Kanye, he’ll be on the card."
Kimmy K took to her website to show off the card to her fans, posting: "Here it is!! Our 2012 family Christmas card shot by the amazing Nick Saglimbeni! We had such a fun time shooting this! What do you think of the final pic??"
The classy snap sees the family toasting champagne and celebrating with a load of sparkle and glitter.
It's a stark contrast to last year's very dark, sultry greeting, which saw even the girls don androgynous suits and bow-ties.
This year the card saw the addition of two new members.
Kourtney Kardashian and Scott Disick's six-month-old daughter Penelope Disick made her Christmas card debut, sitting on her mother's lap in a princess dress and floral headband.
The couple were also joined by their three-year-old son Mason, who first appeared in the family card in 2010.
Also appearing in the photograph is Kim Kardashian's late kitten, Mercy, who died of stomach cancer earlier this month.
'X Factor' USA host Khloe Kardashian is flanked by her husband, Lamar Odom, while Kris Jenner and husband Bruce Jenner can be seen grinning from ear-to-ear.
Completing the Christmas card line-up is Kris and Bruce's daughters, Kendall and Kylie, and Rob Kardashian.
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