He is arguably one of the most sought after men in show business but Gary Barlow has admitted that doesn't see himself as 'cool'.
Hard to believe if these pictures are anything to go by.
Posing for GQ Style, Gary somehow managed to pull off a pair of boxers and a striped pyjama shirt while holding a cup of tea.
If that's not cool, we don't know what is.
Talking to GQ Style, Gary admitted that he doesn't think of himself as 'cool' after witnessing what this actually is after years in the industry.
He explained: "I think it's because I've got quite a cynical view of the industry. I know how the cool bands spend more time in the dressing room than we do."
"I know how it works. So when I see someone spouting off, I just think k***head."
[Related article: Gary Barlow puts on brave face and performs at Olympics Closing Ceremony]
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The Take That singer also explained how he found the transition from being a singer to a TV star on the X Factor difficult.
He confessed: "All of sudden you're not a singer. You're just you, talking, on telly… some weeks people love you and some weeks they hate you."
"My view is that actually this is my hobby job. My real job is I'm in Take That and if ITV or whoever decide that I'm not good enough then I'll go back to my normal job."
Gary was honoured at the GQ 'Men of the Year' awards last week when he picked up the 'Outstanding Achievement' gong.
GQ Style is out now