Cheryl Cole has continued her reign as the owner of pop's shiniest hair, posing in these new promotional pictures.
The 'Call my Name' singer modeled for L'Oreal in their latest Elnet hairspray campaign, proving that the product, if used correctly, will NOT leave your hair looking 'weak, limp and lifeless'.
Yes, we've memorised the script from her first ad.
Perfecting her sultry stare and mandatory promo pout, Cheryl wows in the pictures, dressed in an understated LBD, letting her hair do the talking.
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And it seems that Cheryl can work any kind of hairstyle- pulling off both a sleek, straight look as well as a huge, volume filled 'do.
The Girls Aloud singer also proved this weekend that she isn't only adept at selling hair products and music.
Cheryl's return to this weekend's X Factor managed to help the falling ratings by half a million on the previous week's performance.
We wonder if Simon Cowell sent his thanks?
Saturday's Judges' Houses performances managed to average 8.7 million viewers with a peak of 9.7 million.
It was also reported this week that Cheryl could be in line for a second film cameo following her appearance in this year's 'What to Expect when You're Expecting'.
Rumour has it that Cheryl's second step into film will be alongside Bradley Cooper in comedy sequel 'The Hangover 3'.