That's right; Amy was in London today to promote the launch of her latest clothing line.
Dressed in a white fitted dress with a black net detailing panel down the front, Amy looked more like a bride to be than a fashion designer.
The former TOWIE star accessorised with gold jewellery and a cute pair of off white heels.
Believe it or not but this is in fact the third collection that Amy has launched since rising to fame in 2010.
Three fashion lines in two years? Someone's been a busy girl.
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The reality star turned business woman also seems to have picked up some of the designer lingo too, taking to Twitter before the event.
She posted: "Big day today , getting ready to launch my autumn winter collection, looking forward to meeting all the buyers that wholesale my clothing Xx"
Wholesale eh? It seems Amy is more than just the face of this latest business venture!
Only last week, Amy was seen launching another of her business, 'Amy Childs' Boutique'.
In her new! magazine column this week, Amy revealed that she would be selling the collection at her boutique as well as a whole host of other Childs endorsed products.
She wrote: "I'll have my autumn/winter clothes and my new jewellery range with Mikey stocked, plus my brand new Amy Child's Sleep Rollers, which are purple to match the decor of my boutique!"