Since leaving TOWIE, Amy Childs has fast built up a successful business empire so it is nice to see that she is more than happy to raise awareness for those less fortunate.
Amy teamed up with campaign 'Battlefront' yesterday at Westfield London to help raise awareness of youth unemployment in the UK.
Heading a group of 'flash jobbers', Amy and a team of young unemployed people surprised shoppers by providing free services including giving directions, carrying shopping bags and opening doors.
Well if anyone is going to know directions around a building full of clothes shops it's Amy Childs!
We're hoping that those bags are from somone Amy was helping and that she didn't accidently go shopping.
And she must have been doing a great job as campaign leader Myles had nothing but praise for the former reality TV star.
He gushed: "I am so excited to have someone like Amy Childs support me on this event — She's amazing, and can be an inspiration to many young people across the UK."
"She's an entrepreneur - a business woman - and that drive and determination can be the type of encouragement and motivation young people need."
[Related Story: Chloe Sims: I've already forgotten about Amy Childs]
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Over the past few months it feels like there hasn't been a day when Amy Childs has been promoting one of her new business ventures.
These include 'The Amy Childs' Boutique', three clothing lines and a vastly popular range of DIY vajazzling kits.
After spending the day with the campaigner, Amy took to Twitter to voice her support for the cause yet again.
She wrote: "So happy to support @battlefrontuk & @B4FMyles in Westfield today lovely people who are sending out a great message xxx"
Isn't it nice to see celebrities giving back?
'Amy Childs supports Channel 4's Battlefront Campaign to Combat Youth Unemployment, held at Westfield London. Visit http://battlefront.channel4.com/ for more information'