The reality star come business entrepreneur unveiled her latest venture earlier this week.
Talking exclusively to omg! Amy told us that she believed that judge Nicole Scherzinger would be her ideal celebrity to wear the collection.
She said: "I would love to send some [of the jewellery] to Nicole Scherzinger because in an interview she said that she loves her jewellery and I know that she would love mine because it's really glamorous it would be amazing for the X Factor."
"The other day she had this really blinging ring on and it was a bit like one my mine so I was like 'great she's going to love my jewellery'. "
"So that's the next thing, getting Nicole Scherzinger to wear my jewellery."
Well it's good to aim high.
Amy Childs has worked alongside acclaimed jewellery designers Mikey London to create the new 100 piece collection.
The former TOWIE star is adding the line to her growing business empire which already includes a clothing line, boutique and salon.
Amy admitted that she was inspired to create the line because of her love for jewellery.
She admitted: "People have asked why I have done this and it's because I love jewellery full stop. It's really sparkly, it's really girly and it's really out there."
"I've got my boutique and the clothes are doing really well so the jewellery is just to go with it."
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"To have nice bangles, to have nice necklaces, to have nice earrings I need to have it matching and I'm really happy I've launched it."
When it came to the pricing of the collection, Amy Childs was very conscious not to charge too much with items ranging from £15- £100.
She explained: "At the end of the day I've got quite a young fan base and obviously with the recession I don't want £500 for a bracelet, I don't believe in that. They look quite expensive though."