Will.i.am is reportedly in talks to host an X Factor type show where technologically minded individuals will compete to develop new products.
Will.i.am is in talks to front an X Factor type show for technology. [Copyright Getty]
Hang on, what?
The Black Eyed Peas front man revealed his plans at the IBC conference in Amsterdam last week.
Talking at the conference, Will explained his reasoning behind the idea.
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He said: "Every year, companies need more innovators, but there is no content celebrating them."
"We need creative people working with broadcasters, making smart content to inspire people to be geniuses."
Will, who is currently a mentor on BBC's 'The Voice', thinks that the show will be a hit while also serve as a way of educating viewers.
Will talked at NASA when his song was chosen to be played from Mars. [Copyright Getty]
He explained: "It will be great TV and great for society. It's about educating and innovating at the same time; making content to inspire and to dream up the new future."
Will.i.am has been very vocal about his passion for technology and education, previously donating $7 million to help fund a STEM school in L.A and giving £500,000 to the Prince's Trust to help build young people's technology skills.
Earlier this year, Will's track 'Reach for the Stars' was the first song to be played on Mars.
The show hasn't been green lit as of yet but it is reported that Will is in talks with several broadcasters about commissioning the it.