Alex Reid has confessed that he reckons he is addicted to stardom and the ol' fame game.
Yep, after flogging pretty much every inch of his private life, he's finally admitted it.
Alex made the revelation on the latest Celebrity Come Dine With me in which he is appearing in a Halloween special alongside glamour model Nicola McLean.
[Related article: Chantelle Houghton: Alex Reid has 'royally mucked up. Again.' Uh Oh]
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In the show Nicole tells the cameras that she thinks that Alex is nothing but 'fame hungry'.
Nicola says: "He is fame-hungry. I think he gets into high-profile relationships and sells every part of it... he is self-indulgent."
It is true, Alex recently split from the mother of his daughter Dolly, Chantelle Houghton and has proceeded to sell all the gory details to various magazine.
Something he similarly did with his ex-wife Katie Price.
However, it would seem that Alex is happy to admit that he is guilty as charged and after being told what Nicola has said, agrees with her.
Alex says: "She said I am fame-obsessed and I acknowledge it as I have been. And it has become like an addiction."
Also on the show is actor type Robert Englund and psychic Sally Morgan.
The show airs on Channel 4, Wednesday at 8pm.