David Beckham may be well versed in getting his kit off for very public underwear campaigns.
But the footballer has revealed that as far as his private life is concerned his naked days are over.
Speaking at the launch of his underwear range for high street store H&M today, Becks said since becoming a dad to Harper Beckham he no longer walks nude around his pad.
He said: "My naked days are over. I definitely walk around the house in my underwear. But not naked. With the boys it's not a problem because they're naked all the time but with a little girl now, it is different."
David Beckham says he doesn't walk around the house naked anymore/H&M
And David revealed his three sons Brooklyn, Romeo and Cruz are embarrassed by him posing in his kecks for his latest sexy ad campaign.
He told us: "They come out with remarks like 'oh my god daddy not again'. That's really good, but everyone's gonna see you in your pants."
The famous footballer, who jetted into London to screaming fans today to launch his 'Bodywear' range at H&M's flagship branch on Regent Street, said his wife Victoria Beckham (who launched her own range this week) helped him with the designs.
He said: "We sit at home and show each other sketches."
But when it came to modelling the collection in the early stages, David insisted it was male models who did the job (and not him).
[See more: David Beckham strips off for H&M advert. Our eyes pop out of our heads]
[See more: Victoria Beckham gets excited about David Beckham's underwear launch] [See more: David Beckham admits he's naked perfection (almost)]
He said: "Victoria said maybe you shouldn't wear them while people are prodding and poking at you. When I saw them there were people pulling at certain areas and I wouldn't have been comfortable with that."
And we wonder what designer VB made of the rather old-fashioned elements of the collection.
"The [Long johns] are old-school" he said. "Men used to wear them years ago. I think they're comfortable and I actually think they look good. It's indented in British history and that's something I wanted to bring back."